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Pine & South

Commercial-grade style, built for how we work and live.

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Pine & South offers design-driven, commercial-grade furniture and accessories curated for the modern workplace—whether that’s at home, in the office, or somewhere in between. Backed by over 70 years of experience through their founding company Empire Office, they bring high-performance workspace solutions direct to individuals and businesses nationwide. As their digital presence expanded, Pine & South partnered with Vonnda to refine their WooCommerce storefront, streamline operations, and prepare for scalable growth.

  • Audited and optimized WooCommerce performance and usability
  • Implemented a custom “Request a Quote” workflow to support B2B sales
  • Integrated back-office order fulfillment tools to streamline operations
  • Developed a microsite commerce experience for a new condo development
  • Ongoing proactive maintenance, performance monitoring, and iterative improvements

Evolving Into a Direct-to-Consumer & B2B Hybrid

As Pine & South transitioned from a rich history in commercial interiors to direct-to-consumer sales, their WooCommerce site needed to serve dual purposes—supporting both individual buyers and B2B customers. They needed stronger backend structure, tailored lead-generation tools, and greater flexibility to expand new content and product lines without losing simplicity.

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Purposeful Upgrades to Support Growth

We began with a performance audit to uncover friction points across user experience and backend workflows. From there, we implemented a “Request a Quote” system that aligned with their B2B sales process, and built custom workflows to support their internal fulfillment needs.

To support their real estate expansion, we also developed a microsite commerce experience for a new condo development—blending real estate storytelling with shoppable experiences. Our proactive maintenance and iterative support plan ensures the site remains fast, secure, and aligned with evolving business needs.

A Flexible Platform for Workspace Solutions

Today, Pine & South’s WooCommerce experience reflects their legacy of workspace expertise with the polish of a modern lifestyle brand. Their team can easily manage content and sales flows, while customers enjoy a smoother shopping journey—whether buying for the home, the office, or the whole team.

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