Acclaimed for its innovative business model and premium wines, Cameron Hughes Wine knew its direct-to-consumer potential was held captive by a closed platform. But any changes to its website’s appearance, features or functionality had to comply with strict regulations governing online alcohol sales.
Vonnda created a new visual design and integrated ShipCompliant for fully automated alcohol compliance and address verification. New features include automated fulfillment processing, wine club management, custom search and checkout, dealer locator and targeted promotional content.
Built on Magento Enterprise, the new site resonates with the brand’s value proposition and generates high-volume sales. Mobile-optimized, it now serves traffic from smartphones and tablets with a consistent brand experience. Numbers tell the story: 126% increase in users, 43% more page views, and a 35% jump in mobile and tablet revenues.