Right from the start, the PAX vaporizer earned worldwide acclaim and multiple design awards for its iconic appeal. Yet consumers who visited the company’s previous website were met with a monotone design, ill-suited to the brand. Compounding the challenge, the old site lacked compatibility with the mobile devices preferred by PAX’s target audience, so mobile ecommerce sales never caught fire.
Vonnda executed a total redesign of the PAX website to showcase products in a visually rich environment. Based on the Magento ecommerce platform, the responsive design adapts to screens on desktops, laptops, tablets and mobile devices. Multiple product views, full-screen video and curated Instagram feeds create a dynamic user experience to drive sales.
From day one, the new site engaged more customers and generated sales. Revenue and conversion rates were up across the board, especially on tablets and mobile devices. Mobile revenues jumped 33%. Mobile page views skyrocketed by 70%. The site attracted 47% more users with a 37% decrease in bounce rate. Adding to the good news, a redesigned help section cut customer service costs by 20%.