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PAX Labs

A Smarter Site Sparks a 33% Jump in Mobile Revenue.

PAX Labs reinvented the smoking experience with the sleek design and functionality of their innovative handheld vaporizers. They just needed a sleek, innovative website to match. We got them up to speed with a mobile-friendly, responsive design to show off their premium brand.

PAX Labs - Case Study

The Challenge.

Pax created a brilliant product. They needed a website to match.

Right from the start, the PAX vaporizer earned worldwide acclaim and multiple design awards for its iconic appeal. Yet customers who visited the company’s old website were met with a monotone design, ill-suited to the brand. To make matters worse, the old site wasn’t compatible with phones and tablets — and Pax’s target audience prefers to browse the web on their mobile devices. So mobile ecommerce sales never caught fire the way they should have.

PAX Labs - Challenge Image

The Solution.

Build Pax a sleek, responsive website to deliver a great customer experience.

We completely redesigned the PAX website to showcase their products in an engaging, modern, visually rich way. Based on the Magento ecommerce platform, the responsive design adapts to screens on desktops, laptops, tablets and mobile devices. Multiple product views, full-screen video and curated Instagram feeds create a dynamic user experience that drives sales.

The Results.

Big wins in sales and customer engagement.

From day one, PAX’s new site reached more customers and generated more revenue — particularly on phones and tablets. Mobile revenues jumped 33%. Mobile page views skyrocketed by 70%. The site attracted 47% more users with a 37% decrease in bounce rate. Adding to the good news, a redesigned help section cut customer service costs by 20%. To sum up — a fun project, a successful partnership, and big results.

  • +33%Mobile Revenue
  • +25%Mobile Conversions
  • +70%Mobile Page Views
PAX Labs - The Solution Image

Our work.

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    Cameron Hughes Wine

    Web Design Web Development ShipCompliant + Magento Integration Magento Maintenance & Support

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    Samuel Hubbard Shoes

    Web Design Web Development Magento Maintenance & Support Upgrade to Magento 2

Your goals are our goals.
Your success is our top priority.

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