One sip of a freshly blended f’real milkshake is all it takes to win over this brand’s youthful customers. Yet one look at the previous f’real website left those same customers cold. Outdated visuals didn’t jibe with the playful character of f’real’s products and messaging, and the site wasn’t compatible with mobile devices or well-integrated with social media.
Vonnda was named f’real’s digital agency of record and created a strategy and fresh, new design that repositioned the brand with fun, interactive elements that embodied the brand’s irreverent spirit. Playful visuals and features enticed young consumers to check out the latest milkshake flavors, engage with social media and take advantage of the latest promotions.
The tasty new site resonates with f’real’s target consumers who can now access content on their smartphones, tablets, and good-old desktops. The dynamic platform invites interaction on Facebook and Twitter, and an Instagram “laundry line” features selected user photos. Sessions by mobile and tablet users soared by 860% and the number of unique users grew by 714%.