Rebrand and consolidate to stay ahead of the competition

Facing increased pressure from competitors, AUP needed to rebrand and differentiate its subsidiaries and consolidate multiple websites – all while launching global ecommerce operations on five continents in seven languages.

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Integrate five brands running on a single Magento platform

Vonnda’s solution maximizes flexibility and scalability. All five brands and 12 localized websites now run on a single instance of Magento Community Edition, giving AUP total control over product offerings and dealer data while giving brands the latitude to update translations and localized content.

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AUP jumps in with both feet and comes up smiling

AUP’s new Magento websites have opened new global sales channels and the company is riding a wave of continued growth. Site visits are up 66% and direct-to-consumer sales are on a roll. Inventories are now instantly synced with warehouse data systems, and ecommerce is thriving in seven countries on five continents in six different languages.

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