Challenge

Rebrand and consolidate to stay ahead of the competition

Facing increased pressure from competitors, AUP needed to rebrand and differentiate its subsidiaries and consolidate multiple websites – all while launching global ecommerce operations on five continents in seven languages.

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Solution

Integrate five brands running on a single Magento platform

Vonnda’s solution maximizes flexibility and scalability. All five brands and 12 localized websites now run on a single instance of Magento Community Edition, giving AUP total control over product offerings and dealer data while giving brands the latitude to update translations and localized content.

magento ecommerce scuba

Results

AUP jumps in with both feet and comes up smiling

AUP’s new Magento websites have opened new global sales channels and the company is riding a wave of continued growth. Site visits are up 66% and direct-to-consumer sales are on a roll. Inventories are now instantly synced with warehouse data systems, and ecommerce is thriving in seven countries on five continents in six different languages.

magento ecommerce results

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