Entering the highly competitive women’s footwear segment is not a step to be taken lightly. To stand out, Ashbury Skies needed a strong brand identity, a bold and dynamic ecommerce website, and a tightly integrated social media presence that connected with its fashion-forward customers.
Vonnda created a clean, high-impact logo and fresh website design based on Magento that generated instant buzz and worldwide sales. Focused, on-page SEO drew search engine traffic for multiple niche brand keywords. Custom Magento development included affiliate sales tracking, synchronized inventory management and visually immersive seasonal lookbooks.
Following the website’s launch, Vonnda developed new features and provided consulting services to further optimize the site. Year-over-year results include a 30% increase in revenue and 5% jump in conversion rate. Vonnda’s site architecture has proven itself as well, adeptly scaling to accommodate expansion into new product lines, such as dresses and accessories.