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American Underwater Products (AUP)

Five brands take a deep dive into global ecommerce.

American Underwater Products (AUP) revolutionized diving with industry firsts like digital scuba gear and advanced thermal protection. When they wanted to introduce five brands to the global marketplace, they turned to us to lead the way.

American Underwater Products (AUP) - Case Study

The Challenge.

Rebrand and consolidate to stay ahead of the competition.

Facing increased pressure from competitors, AUP needed to rebrand, differentiate its subsidiaries, and consolidate multiple websites — all while launching global ecommerce operations on five continents in seven languages.

American Underwater Products (AUP) - Challenge Image

The Solution.

Five brands. One Magento platform.

Our solution maximizes flexibility and scalability by running all five brands and 12 localized websites on a single instance of Magento Community Edition. This gives AUP total control over product offerings and dealer data while giving each brand the flexibility to update translations and localized content.

The Results.

AUP’s new Magento websites opened new global sales channels and now the company is riding a wave of continued growth. Site visits are up 66% and direct-to-consumer sales are on a roll. Inventories are instantly synced with warehouse data systems, and ecommerce is thriving in seven countries on five continents in six different languages.